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Business_A-level_Edexcel

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  1. 1-marketing-and-people

    1-1-meeting-customer-needs
    3 主题
  2. 1-2-market
    5 主题
  3. 1-3-marketing-mix-and-strategy
    5 主题
  4. 1-4-managing-people
    5 主题
  5. 1-5-entrepreneurs-and-leaders
    6 主题
  6. 2-managing-business-activities
    2-1-raising-finance
    4 主题
  7. 2-2-financial-planning
    4 主题
  8. 2-3-managing-finance
    3 主题
  9. 2-4-resource-management
    4 主题
  10. 2-5-external-influences
    3 主题
  11. 3-business-decisions-and-strategy
    3-1-business-objectives-and-strategy
    4 主题
  12. 3-2-business-growth
    4 主题
  13. 3-3-decision-making-techniques
    4 主题
  14. 3-4-influences-on-business-decisions
    4 主题
  15. 3-5-assessing-competitiveness
    3 主题
  16. 3-6-managing-change
    3 主题
  17. 4-global-business
    4-1-globalisation
    5 主题
  18. 4-2-global-markets-and-business-expansion
    5 主题
  19. 4-3-global-marketing
    3 主题
  20. 4-4-global-industries-and-multinational-corporations
    3 主题
  21. 5-exam-technique
    5-1-the-exam-papers
    4 主题
  22. 5-2-business-studies-skills
    1 主题
  23. 5-3-structuring-your-responses
    5 主题
  24. 6-pre-release-preparation
    2025-pre-release-music-industry
    9 主题
课 Progress
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How do I answer an Edexcel A level Business 20-mark question?

  • These questions appear in all three exam papers

  • Four marks are available for knowledge, four for application, six for analysis and six for evaluation

  • These questions require you to make a recommendation between two choices or strategies

    • Your answer needs to weigh up both of the options presented, considering both benefits and drawbacks

    • Your recommendation needs to be wide-ranging and fully developed, considering reasons for your recommendation

    • You should also provide reasons why the alternative has been rejected

Suggested structure

  • Key business skills are highlighted

Four coloured rectangles with text: "Knowledge" in yellow, "Application" in blue, "Analysis" in pink, "Evaluation" in green.

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Step 1

  • Start off by defining the key terms in the question stem, likely to be the two options

    • This will secure some Level 1 knowledge marks and can help you focus your response

Highlighted text explains cost competitiveness and differentiation by Michael Porter, noting Cadbury as an example. Annotations indicate detailed understanding.

Step 2

  • In the next paragraph, you should start your analysis by making a strong point

    • Support it with some relevant context from the stimulus material

      • Quoting some data, including a calculation, or remarking on a key business feature or trend are good ways to do this

    • Develop a chain of reasoning that develops the point logically. The X→Y→Z approach is a good way to build a coherent chain:

      • E.g. X leads to Y which results in Z or X and Y lead to Z

    • The best chains of analysis combine points effectively. For example:

      • E.g. X1 and X2 lead to Y, which results in Z or X leads to Y1 and/or Y2, which results in Z or X leads to Y, which results in Z1 and/or Z2

Text about Cadbury’s business strategy and innovation, with highlights for context use, key terms, reasoning, and judgement. Annotations explain these highlights.

Step 3

  • In the next paragraph, make a second relevant point for the first option

  • Again, ensure that you include some context from the stimulus material

  • You need to develop a similarly complex and coherent chain of XYZ reasoning.

Text discussing Cadbury's corporate social responsibility and strategies, highlighted in different colours, with annotations on analysis quality.

Step 4

  • Now show balance by providing at least one counterargument for the first option

  • Make a logical, relevant counterpoint

  • Make sure that it remains relevant to the question stem

  • A further chain of XYZ reasoning with context is also required

Text about Cadbury's market expansion strategy annotated with pastel highlights and comments discussing global challenges, innovation, and credibility issues.

Step 5

  • You now need to move on to the second option

  • Support a strong opening point with some relevant context from the stimulus material using the X→Y→Z approach

Highlighted text discusses Cadbury's global competitiveness strategy, focusing on efficiency, productivity, economies of scale, and reducing variable costs.

Step 6

  • Make a second relevant point for the second option

  • You may choose to use business theories or models to support your analysis

Text highlighting strategies for reducing costs, such as low-cost operations and competitive pricing, to gain market share abroad are shown.

Step 7

Responses

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