Business_A-level_Edexcel

1-1-meeting-customer-needs 3 主题

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1-1-1-the-market

1-1-2-market-research

1-1-3-market-positioning

1-2-market 5 主题

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1-2-1-demand

1-2-2-supply

1-2-3-markets

1-2-4-price-elasticity-of-demand-ped

1-2-5-income-elasticity-of-demand-yed

1-3-marketing-mix-and-strategy 5 主题

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1-3-1-product-or-service-design

1-3-2-branding-and-promotion

1-3-3-pricing-strategy

1-3-4-distribution

1-3-5-marketing-strategy

1-4-managing-people 5 主题

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1-4-1-approaches-to-staffing

1-4-2-recruitment-selection-and-training

1-4-3-organisational-design

1-4-4-motivation-in-theory-and-practice

1-4-5-leadership

1-5-entrepreneurs-and-leaders 6 主题

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1-5-1-role-of-an-entrepreneur

1-5-2-entrepreneurial-motives-and-characteristics

1-5-3-business-objectives

1-5-4-forms-of-business

1-5-5-business-choices

1-5-6-moving-from-entrepreneur-to-leader

2-1-raising-finance 4 主题

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2-1-1-internal-finance

2-1-2-external-finance

2-1-3-liability

2-1-4-planning

2-2-financial-planning 4 主题

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2-2-1-sales-forecasting

2-2-2-sales-revenue-and-costs

2-2-3-break-even

2-2-4-budgets

2-3-managing-finance 3 主题

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2-3-1-profit

2-3-2-liquidity

2-3-3-business-failure

2-4-resource-management 4 主题

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2-4-1-production-productivity-and-efficiency

2-4-2-capacity-utilisation

2-4-3-stock-control

2-4-4-quality-management

2-5-external-influences 3 主题

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2-5-1-economic-influences

2-5-2-legislation

2-5-3-the-competitive-environment

3-1-business-objectives-and-strategy 4 主题

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3-1-1-corporate-objectives

3-1-2-theories-of-corporate-strategy

3-1-3-swot-analysis

3-1-4-impact-of-external-influences

3-2-business-growth 4 主题

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3-2-1-growth

3-2-2-mergers-and-takeovers

3-2-3-organic-growth

3-2-4-reasons-for-staying-small

3-3-decision-making-techniques 4 主题

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3-3-1-quantitative-sales-forecasting

3-3-2-investment-appraisal

3-3-3-decision-trees

3-3-4-critical-path-analysis

3-4-influences-on-business-decisions 4 主题

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3-4-1-corporate-influences

3-4-2-corporate-culture

3-4-3-shareholders-versus-stakeholders

3-4-4-business-ethics

3-5-assessing-competitiveness 3 主题

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3-5-1-interpretation-of-financial-statements

3-5-2-ratio-analysis

3-5-3-human-resources

3-6-managing-change 3 主题

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3-6-1-causes-and-effects-of-change

3-6-2-key-factors-in-change

3-6-3-scenario-planning

4-1-globalisation 5 主题

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4-1-1-growing-economies

4-1-2-international-trade-and-business-growth

4-1-3-factors-contributing-to-increased-globalisation

4-1-4-protectionism

4-1-5-trading-blocs

4-2-global-markets-and-business-expansion 5 主题

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4-2-1-conditions-that-prompt-trade

4-2-2-assessing-a-country-as-a-market

4-2-3-assessing-a-country-as-a-production-location

4-2-4-reasons-for-global-mergers-or-joint-ventures

4-2-5-global-competitiveness

4-3-global-marketing 3 主题

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4-3-1-marketing

4-3-2-niche-markets

4-3-3-cultural-and-social-factors

4-4-global-industries-and-multinational-corporations 3 主题

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4-4-1-the-impact-of-mncs

4-4-2-ethics

4-4-3-controlling-mncs

课程内容

1-marketing-and-people

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