An introduction to legal influences
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Legal factors are laws and regulations that businesses must follow for a range of reasons, including:
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To protect consumers from harmful substances
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To protect consumers from misinformation
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To ensure that businesses operate ethically
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To ensure that business competition is healthy for society and does not become harmful or destructive
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Governments use laws to guide how businesses behave
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This helps protect workers, consumers, and the wider economy
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The main areas of legal influence are shown on the diagram below

Employment law
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Employee protection legislation prevents exploitation of workers
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It covers areas including
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Pay and working conditions
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Equality of employment rights for marginalised groups (e.g. those with disabilities) to avoid discrimination
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The right to belong to a trade union and take industrial action
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Contracts and termination of employment
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Health and safety of employees and contractors
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Area of law |
Typical coverage |
Impact on business |
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Pay and working conditions |
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Equality of employment rights |
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Right to belong to a trade union and take industrial action |
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Contracts and termination of employment |
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Health and safety law
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Health and safety law is intended to protect the physical and mental wellbeing of employees and contractors
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Laws in different countries typically cover
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Provision of adequate rest periods
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Acceptable workplace temperature and noise levels
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Provision of safety equipment
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Hygienic, safe and sanitary conditions
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Manageable workloads
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Safety procedures and equipment, e.g., fire exits and first aid kits
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To comply with health and safety laws, businesses need to
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Train and supervise staff properly on how to work safely
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Adjust working hours and ensure proper rest is taken
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Arrange manuals, signage, and legally required safety documentation
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Purchase and maintain personal protective equipment and safety tools
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Create and follow a health and safety policy or code of practice
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Serious breaches of health and safety laws can lead to investigations, fines or prosecution.
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Poor health and safety practices can also cause accidents, reduce staff morale and damage a business’s reputation
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Case Study
IronForge Engineering Ltd
IronForge operates a busy metal fabrication plant. Workers often complain about
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High indoor temperatures
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Loud machinery with no hearing protection
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Lack of proper safety gear when cutting and welding
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Long shifts without proper breaks
Scenario
After a serious accident where a worker was injured by a falling object, the business was reported to the local health and safety authority
The company was ordered to
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Install proper ventilation and provide ear protection
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Reduce shift lengths and allow more frequent rest breaks
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Provide hard hats, gloves, and protective clothing
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Develop a written health and safety policy
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Train all workers in equipment safety and emergency procedures
Impact
While the improvements increased costs at first, the business
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Avoided prosecution
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Saw fewer accidents and reduced staff turnover
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Gained a better reputation with clients and employees
Marketing behaviour
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Laws regulate marketing behaviour and protect consumers from unfair, misleading or harmful practices
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They ensure that businesses advertise products truthfully, responsibly and ethically
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Marketing strategies must comply with legal standards in areas such as
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Advertising content
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Data protection
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Pricing and promotions
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Comparisons with competitors
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Failure to follow these laws can lead to fines, legal action or reputational damage
Areas of marketing law
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Type of law |
Explanation |
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False or misleading advertising |
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Use of personal data in marketing |
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Advertising to children |
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Unfair pricing |
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Comparative and competitive advertising |
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Consumer law
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Consumer protection laws defend the rights of buyers and ensure that businesses act fairly, safely, and honestly
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These laws create trust in the market by making sure that products sold meet certain standards and that consumers are not misled
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Laws often cover
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Product safety
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Accuracy of information
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Unfair contracts
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Refunds or returns
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Online and distance purchases
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If businesses fail to follow these laws, they can face legal action, financial penalties or reputational damage
Areas of consumer law
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Type of law |
Explanation |
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Product safety |
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Right to information |
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Right to refunds, repairs or replacements |
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Protection against unfair contract terms |
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Online and distance selling |
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Competition law
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Competition law helps ensure markets are open, fair and competitive
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Powerful companies are prevented from using their position to dominate the market
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Competition law can
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Prevent price fixing and unfair collusion
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Stop mergers or takeovers that reduce market competition
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Ban abuse of monopoly power
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If a company breaks competition law, it may face heavy fines, restrictions or forced break-up of business operations
Laws affecting market competition
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Type of law |
Explanation |
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Ban on price fixing and <span class=”popovers” data-content=”Where a group of busine |