Business_A-level_Cie
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business-and-its-environment
enterprise6 主题 -
business-structure6 主题
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size-of-business3 主题
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business-objectives3 主题
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stakeholders-in-a-business2 主题
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external-influences-on-business12 主题
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political-influences
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legal-influences
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economic-influences
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economic-government-macroeconomic-objectives
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economic-government-policies
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social-influences
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the-impact-of-corporate-social-responsibility
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demographic-influences
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technology-competitors-and-suppliers
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international-trade
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the-impact-of-multinationals
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environmental-influences
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political-influences
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business-strategy10 主题
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human-resource-managementhuman-resource-management-hrm8 主题
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motivation4 主题
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management2 主题
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organisational-structure5 主题
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business-communication5 主题
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leadership2 主题
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human-resource-strategy3 主题
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marketingthe-nature-of-marketing7 主题
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market-research3 主题
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the-marketing-mix6 主题
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marketing-analysis5 主题
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marketing-strategy3 主题
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operations-managementthe-nature-of-operations3 主题
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inventory-management2 主题
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capacity-utilisation-and-outsourcing1 主题
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location-and-scale2 主题
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quality-management1 主题
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operations-strategy4 主题
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finance-and-accountingbusiness-finance2 主题
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sources-of-finance3 主题
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forecasting-and-managing-cash-flows1 主题
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costs4 主题
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budgets1 主题
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financial-statements4 主题
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analysing-published-accounts6 主题
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investment-appraisal2 主题
economic-government-macroeconomic-objectives
An introduction to macroeconomic objectives
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Macroeconomic objectives are the main goals that a government tries to achieve in the wider economy to keep the economy stable and growing
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Successfully meeting the objectives helps improve living standards and create a strong business environment
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Macroeconomic objectives usually include
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Economic growth – increasing the total output of goods and services in the country (measured by GDP)
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Low unemployment – making sure most people who want to work can find a job
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Low and stable inflation – keeping prices from rising too quickly
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Low unemployment
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The target unemployment rate for many economies is between 2-5%
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In December 2022 the unemployment rate in the USA was 3.7% and in Singapore it was 2.6%
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Low unemployment rates like this are close to the full employment level of labour
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There will always be a level of frictional, seasonal and structural unemployment
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This makes it impossible to achieve 100% employment
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Different economies have different unemployment rates that are considered to be close to the full employment level of labour
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E.g. Japan’s level is about 2.5% while India’s is about 5.7%
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There is an increased emphasis on the unemployment rate within different sections of the population
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E.g. Youth unemployment, ethnic/racial unemployment by group
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In 2021, black unemployment in the UK was 11% and white unemployment was 4.%
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Unemployment tends to be inversely proportional to real GDP growth
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When real GDP increases, unemployment falls
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When real GDP decreases, unemployment rises
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Impact on business activity
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Higher employment levels mean more people have income to spend, which increases consumer demand for goods and services
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Lower unemployment reduces the availability of labour, making it harder for firms to recruit – this may push up wage costs
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High employment increases business confidence, encouraging firms to invest and expand
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In areas or sectors with high unemployment, demand may fall, leading to lower sales and possible business closures
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Businesses may be able to recruit workers more cheaply during periods of high unemployment, improving labour cost competitiveness
Low and stable inflation
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Many economies have a target inflation rate of 2% using the Consumer Price Index (CPI)
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A low and stable rate of inflation is desirable, as it is a symptom of economic growth
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The different causes of inflation (cost push or demand pull) require different policy responses from the Government
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Demand-side policies ease demand pull inflation
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Supply-side policies ease cost push inflation
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In the UK, a significant deviation from the target of 2% would not be considered stable
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An inflation ratea of 3% is considered to be unstable, eroding household purchasing power
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By October 2022 the inflation rate in Australia had risen to 6.59%
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A low and stable rate of inflation is important as it
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Allows firms to confidently plan for future investment
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Offers price stability to consumers
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Impact on business activity
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Low and stable inflation helps businesses plan ahead with greater confidence in costs and pricing strategies
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High inflation increases input costs (e.g., wages, raw materials), reducing profit margins unless firms can raise prices
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Unstable inflation creates uncertainty, making it harder to budget, forecast, or make investment decisions
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Inflation may erode consumer purchasing power, reducing demand for non-essential goods and services
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In countries with high inflation, businesses may face pressure to increase wages, which can increase overall operational costs
Economic growth
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Economic growth is a central macroeconomic aim of most governments
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Many developed nations have an annual target rate of 2-3%
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This is considered to be sustainable growth
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Growth at this rate is less likely to cause excessive demand pull inflation
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Politicians use the economic growth rate as a measure of the effectiveness of their policies and leadership
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Economic growth has positive impacts on confidence, consumption, investment, employment, incomes, living standards and government budgets

Economic growth trends in the UK since 1998
1998 – 2007
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Steady growth fluctuating between 2-4%
2008 – 2015
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Global financial crisis followed by a rapid bounce back due to government intervention – and then steady growth
2016 – 2019
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Gradual disinflation possibly due to future expectations regarding the impact of the Brexit vote
2020 – 2021
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Covid resulted in significant economic slumps on a global basis during 2020
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These created a deep recession (short-lived due to government intervention)
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Many economies rebounded in 2021
2022 – 2025
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Supply chain issues due to Covid and Brexit continued
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Increases in the interest rate reduced the level of economic activity
Impact on business activity
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Growth boosts consumer incomes and spending power, increasing demand for most goods and services
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Rising demand encourages businesses to expand capacity, hire more workers, and invest in new products or technology
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Economic booms can lead to higher profits for firms, improving shareholder returns and business sustainability
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High growth can also cause overheating, leading to labour shortages or inflationary pressures, which may affect input costs
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A lack of growth (or recession) can lead to lower consumer confidence, reduced investment, and declining business revenues