Business_A-level_Cie
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business-and-its-environment
enterprise6 主题 -
business-structure6 主题
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size-of-business3 主题
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business-objectives3 主题
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stakeholders-in-a-business2 主题
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external-influences-on-business12 主题
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political-influences
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legal-influences
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economic-influences
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economic-government-macroeconomic-objectives
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economic-government-policies
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social-influences
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the-impact-of-corporate-social-responsibility
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demographic-influences
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technology-competitors-and-suppliers
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international-trade
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the-impact-of-multinationals
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environmental-influences
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political-influences
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business-strategy10 主题
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human-resource-managementhuman-resource-management-hrm8 主题
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motivation4 主题
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management2 主题
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organisational-structure5 主题
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business-communication5 主题
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leadership2 主题
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human-resource-strategy3 主题
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marketingthe-nature-of-marketing7 主题
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market-research3 主题
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the-marketing-mix6 主题
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marketing-analysis5 主题
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marketing-strategy3 主题
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operations-managementthe-nature-of-operations3 主题
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inventory-management2 主题
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capacity-utilisation-and-outsourcing1 主题
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location-and-scale2 主题
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quality-management1 主题
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operations-strategy4 主题
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finance-and-accountingbusiness-finance2 主题
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sources-of-finance3 主题
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forecasting-and-managing-cash-flows1 主题
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costs4 主题
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budgets1 主题
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financial-statements4 主题
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analysing-published-accounts6 主题
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investment-appraisal2 主题
channels-of-communication
Formal communication
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Formal communication is the planned way a business shares information
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It is written down or recorded, so there is proof of what was communicated
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Formal communication happens differently depending on the type of communication network
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A communication network refers to the patterns or structures through which information flows within an organisation — in other words, who communicates with whom and how
Communication networks
1. Chain communication

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The message travels step-by-step up or down the hierarchy, following the chain of command
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Chain communication suits tall, rule-bound organisations, such as the armed forces
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There is clear authority and accountability
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It is easy to trace who said what
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However, it is slow, as passing the message through each layer adds time
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Details can be distorted as they pass along
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Lower levels may feel left out of decisions
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2. Wheel communication

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One central leader receives information from, and sends instructions to, every other member
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This approach is suitable when rapid decisions are needed, such as in emergencies
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The leader has the full picture, so messages stay consistent
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However, the message sender can suffer from information overload, as there is over-dependence on one person
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As there is little sharing between outer members, important ideas may be missed
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3. Circle communication

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People of equal rank speak or pass the message in turn around the group
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This approach builds team spirit and trust
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Everyone is heard , so it is good for brainstorming and problem-solving
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However, it may be slow to reach a decision and there is no single leader to break deadlocks
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The message may have to travel a long way to reach the right person
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Benefits of formal communication
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Benefit |
Explanation |
Example |
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Clear instructions |
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A record is kept |
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Fairness |
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Legal protection |
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One- and two-way communication
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One-way communication is where information moves from sender to receiver only
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The listener or reader does not reply
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It is typically used for announcements and important instructions, e.g., fire alarms, where speed or clarity matters more than feedback
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It delivers a single, consistent message to many people quickly, with no debate to slow it down
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However, the receiver cannot ask questions, so misunderstandings can occur
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Two-way communication is where a message is sent and then replied to
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This creates a feedback loop between sender and receiver
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It is typically used for team meetings, customer-service chats and appraisal interviews, and situations where understanding and agreement are vital
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Feedback confirms the message has been understood and lets both sides share ideas, which can improve decisions and morale
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However, it takes more time and, if poorly managed, may lead to arguments or information overload
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Vertical and horizontal communication
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Vertical communication involves information moving up and down the hierarchy, between managers and the levels above or below them
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It is typically used to communicate targets from directors to supervisors (downward) or progress reports from the shop floor to management (upward)
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It keeps the chain of command clear and ensures decisions and feedback reach the right level
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However, it can be slow, and messages may get distorted or filtered as they pass through several layers
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Horizontal communication is where messages are shared between people on the same organisational level, often across departments
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E.g. the marketing manager may communicate with the finance manager about a promotional campaign budget
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It can speed up problem-solving and teamwork by letting peers share information directly
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However, if not copied upward, senior managers may be unaware of agreements, causing confusion later