Business_A-level_Cie

enterprise 6 主题

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the-nature-of-business-activity

the-dynamic-business-environment

local-national-international-businesses-and-mncs

entrepreneurship-and-intrapreneurship

risk-uncertainty-and-business-enterprise

business-plans

business-structure 6 主题

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the-different-business-and-economic-sectors

business-ownership-sole-traders-and-partnerships

business-ownership-companies

business-ownership-co-ops-and-social-enterprises

business-ownership-franchises-and-joint-ventures

choosing-the-right-business-ownership

size-of-business 3 主题

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measurements-of-business-size

business-growth

evaluating-external-business-growth

business-objectives 3 主题

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mission-aims-objectives-strategy-and-tactics

objectives-in-different-organisations

corporate-social-responsibility-and-elkingtons-triple-bottom-line

stakeholders-in-a-business 2 主题

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internal-and-external-stakeholders

the-importance-and-influence-of-stakeholders

external-influences-on-business 12 主题

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political-influences

legal-influences

economic-influences

economic-government-macroeconomic-objectives

economic-government-policies

social-influences

the-impact-of-corporate-social-responsibility

demographic-influences

technology-competitors-and-suppliers

international-trade

the-impact-of-multinationals

environmental-influences

business-strategy 10 主题

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developing-business-strategy

swot-analysis

pest-analysis

porters-five-forces-and-blue-ocean-strategy

core-competence-framework

ansoff-matrix

force-field-analysis-and-scenario-planning

decision-trees

corporate-planning-and-culture

contingency-planning-and-crisis-management

human-resource-management-hrm 8 主题

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the-role-of-hrm

workforce-planning

recruitment

selection-and-employment-contracts

redundancy-and-dismissal

employee-morale-and-welfare

training-and-development

management-and-workforce-relations

motivation 4 主题

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the-value-of-motivation

motivation-theories-taylor-mayo-and-maslow

motivation-theories-herzberg-mcclelland-and-vroom

motivation-methods-in-practice

management 2 主题

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management-functions

management-styles

organisational-structure 5 主题

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business-objectives-and-organisational-structure

types-of-organisational-structure

delegation-and-accountability

centralisation-and-decentralisation

line-and-staff-functions

business-communication 5 主题

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purposes-of-communication

methods-of-communication

channels-of-communication

barriers-to-communication

the-role-of-management-in-facilitating-communication

leadership 2 主题

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the-importance-of-leadership

leadership-theories

human-resource-strategy 3 主题

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approaches-to-human-resource-management-hrm

managing-employee-performance

information-technology-and-artificial-intelligence-in-hrm

the-nature-of-marketing 7 主题

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the-role-of-marketing

demand-and-supply

markets

consumer-and-industrial-marketing

mass-marketing-and-niche-marketing

market-segmentation

customer-relationship-marketing

market-research 3 主题

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the-purposes-of-market-research

primary-research-and-secondary-research

market-research-data

the-marketing-mix 6 主题

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the-elements-of-the-marketing-mix

marketing-mix-product

marketing-mix-product-portfolio-analysis

marketing-mix-price

marketing-mix-promotion

marketing-mix-place

marketing-analysis 5 主题

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price-elasticity-of-demand

income-elasticity-of-demand

promotional-elasticity-of-demand

product-development

sales-forecasting

marketing-strategy 3 主题

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the-marketing-plan

approaches-to-marketing-strategy

strategies-for-international-marketing

the-nature-of-operations 3 主题

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the-transformational-process

efficiency-productivity-and-sustainability

methods-of-operation-production

课程内容

business-and-its-environment

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