Using Objectives To Judge Success aqa

• Revenue refers to income from sales achieved by a business

• Revenue is calculated using the formula

• Businesses hope to increase the amount of revenue generated over time

• Profit is earned when revenue is greater than business costs

• Profit is calculated using the formula

• Businesses and their investors look for profits to increase over time

  • Lower profits indicate either falling sales or rising costs

• Profit margins identify the proportion of revenue that is converted to profit (See Using the Income Statement (opens in a new tab))

• Market share refers to the portion of a market controlled by a particular company, brand or product

• Market share is calculated using the formula and expressed as a percentage

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