Business GCES OCR
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Business-Enterprise-And-Entrepreneurship ocr2 主题
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Business-Planning ocr2 主题
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Business-Ownership ocr4 主题
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Business-Aims-And-Objectives ocr1 主题
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Stakeholders-In-Business ocr2 主题
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Business-Growth ocr1 主题
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The-Role-Of-Marketing ocr1 主题
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Market-Research ocr5 主题
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Market-Segmentation ocr1 主题
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The-Marketing-Mix ocr12 主题
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Introduction-To-The-Marketing-Mix
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Product-The-Product-Life-Cycle
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Product
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Price
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Price-Methods-Of-Pricing
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Price-Applying-Pricing-Methods
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Place-Physical-Distribution
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Place-Digital-Distribution
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Promotion-Advertising
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Promotion-Point-Of-Sale-Methods
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Promotion-Using-Social-Media
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The-Integrated-Marketing-Mix
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Introduction-To-The-Marketing-Mix
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The-Role-Of-Human-Resources ocr1 主题
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Organisational-Structures ocr2 主题
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Different-Ways-Of-Working ocr1 主题
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Communication-In-Business ocr3 主题
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Recruitment-And-Selection ocr3 主题
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Motivation-And-Retention ocr1 主题
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Training-And-Development ocr2 主题
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Employment-Law ocr1 主题
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Production-Processes ocr2 主题
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Quality-Of-Goods-And-Services ocr1 主题
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The-Sales-Process-And-Customer-Service ocr2 主题
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Consumer-Law ocr1 主题
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Business-Location ocr1 主题
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Working-With-Suppliers ocr1 主题
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The-Role-Of-Finance ocr1 主题
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Sources-Of-Finance ocr2 主题
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Revenue-Costs-Profit-And-Loss ocr4 主题
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Break-Even ocr2 主题
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Cash-And-Cash-Flow ocr2 主题
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Ethical-And-Environmental-Considerations ocr2 主题
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The-Economic-Climate ocr1 主题
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Globalisation ocr3 主题
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Interdependence-Of-Business-Functions ocr1 主题
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The-Impact-Of-Risk-And-Reward-On-Business-Activity ocr1 主题
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Financial-Information-And-Business-Performance ocr1 主题
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Paper-1-Business-Activity-Marketing-And-People ocr2 主题
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Paper-2-Operations-Finance-And-Influences-On-Business ocr2 主题
Promotion-Using-Social-Media
Exam code:J204
The use of social media in promotion
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Social media allows for the targeting of promotional activity at users of online communities such as Facebook, Twitter and YouTube
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Interacting with customers in this way builds relationships, drives repeat business from existing customers
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It also attracts new customers as content is shared with other users
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As social media platforms evolve, businesses must also adapt their social media strategies to keep up with the latest trends
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E.g. Instagram has been a popular platform for businesses to promote their products through influencer partnerships
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Recently, many businesses have shifted their focus to promoting their brands through short-form video content on platforms like TikTok
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Evaluating Social Media Marketing
Advantages
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Social media platforms have billions of active users, which allow businesses to reach a vast audience across different demographics and locations
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Social media platforms enable businesses to deliver promotional content to specific groups based on demographics, interests and behaviours, increasing the chances of reaching the right audience
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Businesses can create and share content easily, increasing brand visibility and exposure, which helps generate brand awareness
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Social media marketing can achieve organic reach and engagement without a large budget
Disadvantages
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Effective social media marketing requires consistent effort and time to create quality content, manage multiple platforms, and engage with the audience, which can be time-consuming, especially for small businesses with limited resources
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Social media opens up channels for public feedback and reviews, which can include negative comments or complaints which can be viewed by all other users
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Social media platforms frequently update their algorithms, which may affect the visibility and reach of content
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Businesses face the challenge of breaking through the noise and capturing users’ attention amidst the large volume of competing content
Examiner Tips and Tricks
A common misconception is that social media promotion is free. However, professionally-produced social media ads can be as expensive as TV ads to produce. As well as this, to ensure a wide reach, businesses often pay social media platforms to ensure ads are frequently displayed on social media channels.
Responses