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Business GCES OCR

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  1. Business-Enterprise-And-Entrepreneurship ocr
    2 主题
  2. Business-Planning ocr
    2 主题
  3. Business-Ownership ocr
    4 主题
  4. Business-Aims-And-Objectives ocr
    1 主题
  5. Stakeholders-In-Business ocr
    2 主题
  6. Business-Growth ocr
    1 主题
  7. The-Role-Of-Marketing ocr
    1 主题
  8. Market-Research ocr
    5 主题
  9. Market-Segmentation ocr
    1 主题
  10. The-Marketing-Mix ocr
    12 主题
  11. The-Role-Of-Human-Resources ocr
    1 主题
  12. Organisational-Structures ocr
    2 主题
  13. Different-Ways-Of-Working ocr
    1 主题
  14. Communication-In-Business ocr
    3 主题
  15. Recruitment-And-Selection ocr
    3 主题
  16. Motivation-And-Retention ocr
    1 主题
  17. Training-And-Development ocr
    2 主题
  18. Employment-Law ocr
    1 主题
  19. Production-Processes ocr
    2 主题
  20. Quality-Of-Goods-And-Services ocr
    1 主题
  21. The-Sales-Process-And-Customer-Service ocr
    2 主题
  22. Consumer-Law ocr
    1 主题
  23. Business-Location ocr
    1 主题
  24. Working-With-Suppliers ocr
    1 主题
  25. The-Role-Of-Finance ocr
    1 主题
  26. Sources-Of-Finance ocr
    2 主题
  27. Revenue-Costs-Profit-And-Loss ocr
    4 主题
  28. Break-Even ocr
    2 主题
  29. Cash-And-Cash-Flow ocr
    2 主题
  30. Ethical-And-Environmental-Considerations ocr
    2 主题
  31. The-Economic-Climate ocr
    1 主题
  32. Globalisation ocr
    3 主题
  33. Interdependence-Of-Business-Functions ocr
    1 主题
  34. The-Impact-Of-Risk-And-Reward-On-Business-Activity ocr
    1 主题
  35. Financial-Information-And-Business-Performance ocr
    1 主题
  36. Paper-1-Business-Activity-Marketing-And-People ocr
    2 主题
  37. Paper-2-Operations-Finance-And-Influences-On-Business ocr
    2 主题
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Exam code:J204

Digital distribution channels

  • The growth of the internet has meant that some products are now capable of being delivered digitally

  • Digital distribution is commonly used for products including:

    • Financial services, such as banking and insurance

    • Entertainment, including music, film, gaming and television

    • Media, including books, magazines and newspapers

Illustration showing categories: a stack of books, a fashion magazine, a bank card with coins, a movie clapperboard with popcorn, and a TV screen.
The internet has allowed products, including books, films, magazines, TV and banking, to be delivered digitally

  • Products are accessed in a range of ways:

    • They are downloaded and kept as digital files

    • Access is provided for a limited time following payment

    • Users log in to use features

Evaluation of digital distribution

Advantages

Disadvantages

  • Goods are available as soon as they are purchased and can be accessed at any time

  • Delivery and warehousing costs are eliminated

  • Convenience for customers as physical storage space is not required

  • Some customers may lack the knowledge or IT facilities to download products

  • Some goods are not suitable for physical distribution, e.g. household goods or consumables

  • Digital content may be illegally copied and shared, reducing revenue

Examiner Tips and Tricks

Digital distribution is different from e-commerce, which is likely to still involve the physical movement of goods.

Responses

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