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Business GCES OCR

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  1. Business-Enterprise-And-Entrepreneurship ocr
    2 主题
  2. Business-Planning ocr
    2 主题
  3. Business-Ownership ocr
    4 主题
  4. Business-Aims-And-Objectives ocr
    1 主题
  5. Stakeholders-In-Business ocr
    2 主题
  6. Business-Growth ocr
    1 主题
  7. The-Role-Of-Marketing ocr
    1 主题
  8. Market-Research ocr
    5 主题
  9. Market-Segmentation ocr
    1 主题
  10. The-Marketing-Mix ocr
    12 主题
  11. The-Role-Of-Human-Resources ocr
    1 主题
  12. Organisational-Structures ocr
    2 主题
  13. Different-Ways-Of-Working ocr
    1 主题
  14. Communication-In-Business ocr
    3 主题
  15. Recruitment-And-Selection ocr
    3 主题
  16. Motivation-And-Retention ocr
    1 主题
  17. Training-And-Development ocr
    2 主题
  18. Employment-Law ocr
    1 主题
  19. Production-Processes ocr
    2 主题
  20. Quality-Of-Goods-And-Services ocr
    1 主题
  21. The-Sales-Process-And-Customer-Service ocr
    2 主题
  22. Consumer-Law ocr
    1 主题
  23. Business-Location ocr
    1 主题
  24. Working-With-Suppliers ocr
    1 主题
  25. The-Role-Of-Finance ocr
    1 主题
  26. Sources-Of-Finance ocr
    2 主题
  27. Revenue-Costs-Profit-And-Loss ocr
    4 主题
  28. Break-Even ocr
    2 主题
  29. Cash-And-Cash-Flow ocr
    2 主题
  30. Ethical-And-Environmental-Considerations ocr
    2 主题
  31. The-Economic-Climate ocr
    1 主题
  32. Globalisation ocr
    3 主题
  33. Interdependence-Of-Business-Functions ocr
    1 主题
  34. The-Impact-Of-Risk-And-Reward-On-Business-Activity ocr
    1 主题
  35. Financial-Information-And-Business-Performance ocr
    1 主题
  36. Paper-1-Business-Activity-Marketing-And-People ocr
    2 主题
  37. Paper-2-Operations-Finance-And-Influences-On-Business ocr
    2 主题
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Exam code:J204

Consumer income

  • Household income includes money earned from work, pensions or welfare benefits and from investments, such as property

  • In the UK, household income has risen overall since 1995

    • It fell slightly as a result of a recession in 2010-2011, further economic uncertainty between 2016 and 2018 and during the recent Covid-19 pandemic

Line graph showing median household income in pounds from 1995 to 2020, rising steadily from £20,000 to over £30,000, with fluctuations after 2010.
UK household incomes have risen by more than £10,000 since 1995

(Data source: Ons.gov.uk (opens in a new tab))

  • Once a householder has paid their core living costs, such as rent or mortgage, utility bills and transport costs, they are left with a sum of disposable income

    • In 2023, the average British adult had £782 a month in disposable income, £84 less each month compared to 2022

    • This fall is largely as a result of high levels of inflation and the increased cost of living, especially related to housing and energy costs

Unemployment

  • The level of unemployment is a measure of the proportion of people aged 16 to 64 without paid employment

  • Unemployment levels are closely linked to changes in the level of disposable income

    • In the UK, welfare payments are made to the unemployed, though they are low

      • On average, the unemployed receive 7% of their previous in-work income, compared to 90% in Belgium

  • The unemployment rate in the UK has recently risen from 3.8% in 2023 to 4.3% in early 2024

Line graph showing UK unemployment rate from 1995 to 2020, peaking around 2011 and declining to just above 4% by 2020.
Although impacted by the Covid-19 pandemic, unemployment rates have fallen in the UK since 2012 (Source: Office for National Statistics)

Business responses to changes in the economic climate

A rise in incomes

  • Rising levels of disposable income usually lead to an increase in spending on goods and services

  • As long as the rise is expected to be sustained, businesses often respond in a number of ways

Business responses to an increase in income

Business response

Explanation

Increase prices

  • Customers can afford to spend more

  • They may be willing to pay a premium for products that demonstrate their spending power

Extend or amend product ranges

  • In particular, sales of non-essential branded and luxury goods are likely to increase

    • Consumers may switch up to more desirable brands or purchase previously unattainable products for the first time

  • Spending on non-essential services, such as holidays and cosmetic procedures, increase significantly when disposable income levels rise

Increase spending on promotional activity

  • Competition is likely to be attracted to growing markets, so advertising and other promotional tactics can help to maintain a unique selling point

  • Higher revenue may allow more expensive advertising media to be used

Expand business operations

  • A business may invest in new production facilities such as factories or improved machinery to increase output

A fall in unemployment

  • As the unemployment rate falls

    • Businesses often have to pay more to secure enough workers

      • The lower the supply of workers, the higher the salaries or wages they will have to offer

    • They may need to import labour from abroad

      • E.g. the National Health Service (NHS) is attempting to overcome staff shortages by recruiting doctors from countries including Egypt and India

    • They may need to invest in training to upskill existing workers, and take steps to retain more workers

      • E.g. financial incentives such as employee share schemes or long-service bonuses may encourage workers to remain employed in a business

Examiner Tips and Tricks

In the exam, you could be asked to explain how an economic change could benefit a business.

Two-mark explain questions require you to make a point and develop it, with a reason or impact.

Example

An economic change could be a rise in income [1] which could increase revenue from sales of the businesses products [1].

Responses

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