Business GCES OCR
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Business-Enterprise-And-Entrepreneurship ocr2 主题
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Business-Planning ocr2 主题
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Business-Ownership ocr4 主题
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Business-Aims-And-Objectives ocr1 主题
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Stakeholders-In-Business ocr2 主题
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Business-Growth ocr1 主题
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The-Role-Of-Marketing ocr1 主题
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Market-Research ocr5 主题
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Market-Segmentation ocr1 主题
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The-Marketing-Mix ocr12 主题
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Introduction-To-The-Marketing-Mix
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Product-The-Product-Life-Cycle
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Product
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Price
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Price-Methods-Of-Pricing
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Price-Applying-Pricing-Methods
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Place-Physical-Distribution
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Place-Digital-Distribution
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Promotion-Advertising
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Promotion-Point-Of-Sale-Methods
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Promotion-Using-Social-Media
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The-Integrated-Marketing-Mix
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Introduction-To-The-Marketing-Mix
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The-Role-Of-Human-Resources ocr1 主题
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Organisational-Structures ocr2 主题
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Different-Ways-Of-Working ocr1 主题
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Communication-In-Business ocr3 主题
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Recruitment-And-Selection ocr3 主题
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Motivation-And-Retention ocr1 主题
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Training-And-Development ocr2 主题
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Employment-Law ocr1 主题
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Production-Processes ocr2 主题
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Quality-Of-Goods-And-Services ocr1 主题
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The-Sales-Process-And-Customer-Service ocr2 主题
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Consumer-Law ocr1 主题
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Business-Location ocr1 主题
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Working-With-Suppliers ocr1 主题
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The-Role-Of-Finance ocr1 主题
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Sources-Of-Finance ocr2 主题
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Revenue-Costs-Profit-And-Loss ocr4 主题
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Break-Even ocr2 主题
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Cash-And-Cash-Flow ocr2 主题
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Ethical-And-Environmental-Considerations ocr2 主题
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The-Economic-Climate ocr1 主题
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Globalisation ocr3 主题
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Interdependence-Of-Business-Functions ocr1 主题
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The-Impact-Of-Risk-And-Reward-On-Business-Activity ocr1 主题
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Financial-Information-And-Business-Performance ocr1 主题
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Paper-1-Business-Activity-Marketing-And-People ocr2 主题
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Paper-2-Operations-Finance-And-Influences-On-Business ocr2 主题
Profitability-Ratios
Exam code:J204
An introduction to profit margins
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Profit margins measure how successfully a business converts revenue into profit
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Profit margins are expressed as percentages
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This allows comparison of business performance over time and also comparisons with other businesses
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Gross profit margin
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The gross profit margin is the proportion of revenue that is converted into gross profit
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It is calculated using the formula
Worked Example
Head to Toe Wellbeing’s revenue in 2022 was £124,653. Its gross profit was £105,731
Calculate Head to Toe Wellbeing Ltd’s gross profit margin in 2022. [2 marks]
Step 1: Substitute the values into the formula
[1]
Step 2: Multiply the outcome by 100 to find the percentage
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