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Business GCES OCR

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  1. Business-Enterprise-And-Entrepreneurship ocr
    2 主题
  2. Business-Planning ocr
    2 主题
  3. Business-Ownership ocr
    4 主题
  4. Business-Aims-And-Objectives ocr
    1 主题
  5. Stakeholders-In-Business ocr
    2 主题
  6. Business-Growth ocr
    1 主题
  7. The-Role-Of-Marketing ocr
    1 主题
  8. Market-Research ocr
    5 主题
  9. Market-Segmentation ocr
    1 主题
  10. The-Marketing-Mix ocr
    12 主题
  11. The-Role-Of-Human-Resources ocr
    1 主题
  12. Organisational-Structures ocr
    2 主题
  13. Different-Ways-Of-Working ocr
    1 主题
  14. Communication-In-Business ocr
    3 主题
  15. Recruitment-And-Selection ocr
    3 主题
  16. Motivation-And-Retention ocr
    1 主题
  17. Training-And-Development ocr
    2 主题
  18. Employment-Law ocr
    1 主题
  19. Production-Processes ocr
    2 主题
  20. Quality-Of-Goods-And-Services ocr
    1 主题
  21. The-Sales-Process-And-Customer-Service ocr
    2 主题
  22. Consumer-Law ocr
    1 主题
  23. Business-Location ocr
    1 主题
  24. Working-With-Suppliers ocr
    1 主题
  25. The-Role-Of-Finance ocr
    1 主题
  26. Sources-Of-Finance ocr
    2 主题
  27. Revenue-Costs-Profit-And-Loss ocr
    4 主题
  28. Break-Even ocr
    2 主题
  29. Cash-And-Cash-Flow ocr
    2 主题
  30. Ethical-And-Environmental-Considerations ocr
    2 主题
  31. The-Economic-Climate ocr
    1 主题
  32. Globalisation ocr
    3 主题
  33. Interdependence-Of-Business-Functions ocr
    1 主题
  34. The-Impact-Of-Risk-And-Reward-On-Business-Activity ocr
    1 主题
  35. Financial-Information-And-Business-Performance ocr
    1 主题
  36. Paper-1-Business-Activity-Marketing-And-People ocr
    2 主题
  37. Paper-2-Operations-Finance-And-Influences-On-Business ocr
    2 主题
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Exam code:J204

An introduction to profit margins

  • Profit margins measure how successfully a business converts revenue into profit

  • Profit margins are expressed as percentages

    • This allows comparison of business performance over time and also comparisons with other businesses

Gross profit margin

  • The gross profit margin is the proportion of revenue that is converted into gross profit

  • It is calculated using the formula

Gross space profit space margin space equals space fraction numerator Gross space profit over denominator Revenue end fraction space straight x space 100

Worked Example

Head to Toe Wellbeing’s revenue in 2022 was £124,653. Its gross profit was £105,731

Calculate Head to Toe Wellbeing Ltd’s gross profit margin in 2022. [2 marks]

 Step 1: Substitute the values into the formula

Gross space profit space equals space fraction numerator Gross space profit space over denominator Sales space revenue end fraction space cross times space 100 space space space

equals space fraction numerator £ 105 comma 731 over denominator space £ 124 comma 653 space end fraction equals space space 0.8482 space [1]

Step 2: Multiply the outcome by 100 to find the percentage

<img alt=”equals space 0.8482 space cross times space 100 equals space 84.82 percent sign” data-mathml=”<math ><semantics><mrow><mo mathsize=”16px”>=</mo><mo mathsize=”16px”>&#160;</mo><mn mathsize=”16px”>0</mn><mo mathsize=”16px”>.</mo><mn mathsize=”16px”>8482</mn><mo mathsize=”16px”>&#160;</mo><mo mathsize=”16px”>&#215;</mo><mo mathsize=”16px”>&#160;</mo><mn mathsize=”16px”>100</mn><mspace linebreak=”newline”/><mspace linebreak=”newline”/><mo mathsize=”16px”>=</mo><mo mathsize=”16px”>&#160;</mo><mn mathsize=”16px”>84</mn><mo mathsize=”16px”>.</mo><mn mathsize=”16px”>82</mn><mo mathsize=”16px”>%</mo></mrow><annotation encoding=”application/vnd.wiris.mtweb-params+json”>{“fontFamily”:”Times New Roman”,”fontSize”:”18″,”autoformat”:true,”toolbar”:”<toolbar ref=’general’><tab ref=’general’><removeItem ref=’setColor’/><removeItem ref=’bold’/><removeItem ref=’italic’/><removeItem ref=’autoItalic’/><removeItem ref=’setUnicode’/><removeItem ref=’mtext’ /><removeItem ref=’rtl’/><removeItem ref=’forceLigature’/><removeItem ref=’setFontFamily’ /><removeItem ref=’setFontSize’/></tab></toolbar>”}</annotation></semantics></math>” height=”64″ role=”math” src=”data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Awrs%3D%22http%3A%2F%2Fwww.wiris.com%2Fxml%2Fmathml-extension%22%20height%3D%2264%22%20width%3D%22112%22%20wrs%3Abaseline%3D%2231%22%3E%3C!–MathML%3A%20%3Cmath%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F1998%2FMath%2FMathML%22%3E%3Cmo%20mathsize%3D%2216px%22%3E%3D%3C%2Fmo%3E%3Cmo%20mathsize%3D%2216px%22%3E%26%23xA0%3B%3C%2Fmo%3E%3Cmn%20mathsize%3D%2216px%22%3E0%3C%2Fmn%3E%3Cmo%20mathsize%3D%2216px%22%3E.%3C%2Fmo%3E%3Cmn%20mathsize%3D%2216px%22%3E8482%3C%2Fmn%3E%3Cmo%20mathsize%3D%2216px%22%3E%26%23xA0%3B%3C%2Fm

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