Business GCES EDEXCEL
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1-1-Enterprise-And-Entrepreneurship edexcel3 主题
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1-2-Spotting-A-Business-Opportunity edexcel4 主题
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1-3-Putting-A-Business-Idea-Into-Practice edexcel6 主题
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1-4-Making-The-Business-Effective edexcel4 主题
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1-5-Understanding-External-Influences-On-Business edexcel5 主题
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2-1-Growing-The-Business edexcel9 主题
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2-1-1-Internal-Organic-Business-Growth
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2-1-2-External-Inorganic-Business-Growth
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2-1-3-Public-Limited-Companies-Plc
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2-1-4-Sources-Of-Finance-For-Growing-Businesses
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2-1-5-Changes-In-Business-Aims-And-Objectives
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2-1-6-Business-And-Globalisation
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2-1-7-Barriers-To-International-Trade
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2-1-8-Competing-Internationally
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2-1-9-Ethics-The-Environment-And-Business
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2-1-1-Internal-Organic-Business-Growth
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2-2-Making-Marketing-Decisions edexcel5 主题
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2-3-Making-Operational-Decisions edexcel4 主题
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2-4-Making-Financial-Decisions edexcel2 主题
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2-5-Making-Human-Resource-Decisions edexcel4 主题
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3-1-The-Exam-Papers edexcel
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3-2-Business-Exam-Skills edexcel
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3-3-Structuring-Your-Responses edexcel
2-2-4-Place
Exam code:1BS0
Methods of distribution
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Place in the marketing mix refers to where customers purchase the businesses products/services
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Distribution channels refer to the various intermediaries through which goods/services move from the business to the end customer
Types of distribution channels
Three stage distribution channel
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The three stage distribution channel moves the product directly from the producer to the retailer who then sells to to the final customer
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This channel is often used for products with high profit margins, where the manufacturer can afford to sell directly to the retailer and still make a profit
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Eg Toshiba produces laptops and sells them directly to retailers like Currys, who then sells them to the end customer
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Two stage distribution channel
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The two stage distribution channel moves the product directly from the manufacturer to the end customer
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This channel is commonly used for products that are sold online or through direct sales channels and is referred to as e-tailing
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E.g. RyanAir sells its service (passenger tickets) directly to the end customer on their website
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Using e-commerce to generate sales
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Changes in distribution have been impacted by social trends such as the growth of e-commerce and the shift from product-based businesses to service-based businesses
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By understanding these trends, businesses can adjust their distribution strategies to better meet the needs of their customers and stay competitive in the marketplace
The growth of e-commerce
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Responses