课 1, 主题 2

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1-1-2-Risk-And-Reward

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Exam code:1BS0

The impact of risk and reward on business activity

The impact of risk and reward on business activity is significant
- They are two sides of the same coin in business
Businesses must manage the risks associated with failure, financial loss, and lack of security while striving to achieve the rewards of success, profit, and independence

The risks of business activity

Risks of Business Activity	Explanation
Business failure	Business failure affects businesses of all sizes and is a risk to both new and established businesses It occurs when a business is unable to meet its financial obligations or when it cannot generate enough revenue to sustain its operations The impact of business failure can be devastating, resulting in job losses, bankruptcy, and financial ruin for the owners and investors
Financial loss	This occurs due to factors such as poor financial management, economic downturns, or unexpected events such as natural disasters The impact of financial loss can be severe, resulting in reduced profitability, reduced competitiveness, and reduced ability to invest in growth
Lack of security	This is a risk that businesses face in terms of data security, intellectual property theft, or physical security A security breach can result in reputational damage, legal liability, and the loss of customer trust

There are many ways in which entrepreneurs can reduce the risks associated with starting up and running a business including
- Careful management of cash flows into and out of the business (See section 1.3.5)
- Conducting thorough market research before and during trading (See section 1.2.2)
- Setting clear aims and objectives (See section 1.3.1)

The rewards of business activity

Rewards of Business Activity	Explanation
Business success	This is the ultimate reward that business owners strive for It occurs when a business meets or exceeds its objectives, such as generating revenue, achieving profitability, or expanding its operations
Profit	Profit is a measure of the success of a business Profit enables businesses to reinvest in growth opportunities, pay dividends to shareholders, and provide financial stability to the business
Independence	This reward is often overlooked but is crucial to the success of a business Independence allows businesses to make their own decisions rather than being subject to the demands of external stakeholders such as investors or creditors

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