课 5, 主题 1

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Exam code:9609

Introducing business stakeholders

A stakeholder is any person, group, or organisation that has an interest in or is affected by the activities and decisions of a business

Diagram of business stakeholders, showing owners, employees, customers, government, suppliers, managers, local community, and pressure groups. — Stakeholders are individuals or groups with an interest in the activities of a business

A business needs to take into account the needs and interests of its stakeholders in order to operate successfully and ensure long term success
Different stakeholders may have different priorities, which means that at times, it may be difficult for the business to please all stakeholders

Internal stakeholders

An internal stakeholder is someone who is directly involved inside the organisation and is affected by its day-to-day operations and decisions

Owners

Provide capital and take overall responsibility for the business
Invest in a company by buying shares

Rights	Responsibilities
Right to profits, right to make decisions (especially in small firms), right to close the business Right to dividends, vote at AGMs, access to key financial info	Run the business ethically and legally, reinvest or distribute profits, ensure long-term success Vote responsibly, monitor company performance, support long-term growth

Employees

Work in the business and carry out tasks assigned to them

Rights	Responsibilities
Right to fair pay, safe working conditions, job security, non-discrimination	Work effectively, follow company rules, respect colleagues and customers

Managers and directors

Lead teams and run daily operations

Rights	Responsibilities
Right to make decisions within their department or branch	Meet targets, manage people and resources, report to senior leaders

External stakeholders

An external stakeholder is a person or group outside the business who is affected by or has an interest in its activities and performance

Customers

Purchase and use goods or services

Rights	Responsibilities
Right to safe, good-quality products, fair prices, clear information	Use products correctly, pay on time, give feedback

Suppliers

Provide goods, materials or services needed for production

Rights	Responsibilities
Right to be paid on time, fair contracts, clear communication	Deliver on time, maintain quality, be reliable

Creditors

Lend money or provide trade credit to the business

Rights	Responsibilities
Right to be repaid on time, to receive interest, if agreed	Provide funds as agreed; assess business risk before lending

Local community

Lives near or is affected by the business’s operations
May be employed by the business

Rights	Responsibilities
Right to clean environment, jobs, reduced noise and traffic	Participate in consultations, give feedback, support local business where possible

Government

Regulates business activity, collects tax and sets laws

Rights	Responsibilities
Right to collect taxes, inspect for compliance, enforce regulations	Enforce laws fairly, support economic stability, provide public services

Pressure groups

Campaign to influence business behaviour, especially on social issues

Rights	Responsibilities
Right to protest, raise awareness, organise campaigns	Act lawfully, communicate concerns clearly, represent public or ethical views

Competitors

Offer similar products and services in the same market

Rights	Responsibilities
Right to compete fairly and legally	Compete ethically; avoid misleading advertising or copying innovations

Responses