market-research market-research-data

• People might give answers they think sound good, rather than what they truly believe. Others may guess or not take the questions seriously

• A customer claims they would buy an eco-friendly product to appear responsible, but they don’t actually plan to

• If the wording is confusing, too vague, or biased, responses can be inconsistent or misleading

• A survey asking “Do you like affordable luxury?” may be interpreted differently by each person

• Existing data might not reflect current trends, or it may have been gathered with different goals in mind

• A business uses a 2019 report on travel habits, which doesn’t reflect post-pandemic behaviour

• Mistakes in how the research is conducted, recorded or analysed can reduce reliability

• An interviewer forgets to record some answers or enters the wrong data into a spreadsheet

• The average of a set of numbers

• Add all the numbers together, then divide by how many numbers there are

• The middle value when the numbers are in order

• Arrange the data from smallest to largest and find the middle number

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