Exam code:7131
An introduction to recruitment
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Recruitment is the process of attracting and identifying potential job candidates who are suitable for a particular role
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Recruitment activities include job advertising, job fairs, social media outreach and referrals from current employees
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The goal of recruitment is to create a pool of qualified candidates who can be considered for the role
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The position of recruitment in the human resource flow
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Selection is the process of choosing the best candidate
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Selection activities often involve reviewing curriculum vitaes (CVs) and conducting interviews or assessment tasks
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The goal of selection is to hire the most suitable candidate for the job
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The recruitment and selection process

1. Define the role
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Businesses should determine exactly what is required, and part of that is developing a job description and a person/job specification
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A job specification outlines the qualifications, skills, experience and personal qualities required from a candidate for a specific job, e.g. problem-solving, good communication, able to code in Java
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A job description outlines the duties, responsibilities and requirements of a particular job
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2. Determine the best source of candidates
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The business can advertise the role internally, externally or using a combination of both
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Internal recruitment is the process of hiring employees from within the organisation
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Internal recruitment can be beneficial as it encourages employee development, builds morale and can save time and money on training
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External recruitment is the process of hiring employees from outside the organisation
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External recruitment can bring fresh ideas, experiences and perspectives to the organisation
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These methods are considered in more detail below
3. Advertise
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Businesses with a strong social media presence can use these platforms, e.g. Facebook, LinkedIn or TikTok, to advertise cost-effectively
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Depending on the nature of the business, there may be specialist recruitment portals through which they can advertise — e.g. the Times Educational Supplement (TES) is one of the main publications used to recruit teachers — but these tend to cost more
4. Receive applications
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The application stage involves collecting information from potential candidates
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These methods are discussed fully below
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Someone within the business must be nominated to manage the application process
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This person (possibly together with others) will draw up a shortlist of candidates from the many applications received
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The shortlist usually includes three to five candidates who are invited to interview
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5. The selection process
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This process varies significantly between organisations
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Businesses must decide on the most appropriate method that will help them to identify the best candidate
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The most commonly used methods are discussed fully below
Internal and external recruitment
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Businesses often use a combination of internal and external recruitment methods, depending on the nature of the job and the availability of suitable candidates
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The method chosen will also depend on the organisation’s goals, the level of the position being filled and the industry in which the business operates
Internal recruitment methods
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Internal recruitment involves the promotion or redeployment of staff to fill a vacant post
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Vacancies are advertised internally on staff notice boards, in newsletters or via in-house electronic communications
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Recruiting internally has a range of advantages and disadvantages
Advantages and disadvantages of internal recruitment
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Advantages |
Disadvantages |
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External recruitment methods
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If a vacancy cannot be filled internally, it will be necessary to look outside of the business to find suitable candidates
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New skills, experiences and ideas can be introduced to the business
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Some methods are expensive, and it can be difficult to target the desired audience
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A comparison of external recruitment methods
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Method |
Explanation |
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Referrals / personal recommendations |
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Online advertising |
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Newspaper advertising |
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Specialist trade publications |
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Employment agencies |
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Headhunting |
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Job centres |
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Careers fairs |
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External recruitment overcomes some of the disadvantages of internal recruitment
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However, it is often more expensive than internal recruitment
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There is also a greater degree of uncertainty, as external candidates are unknown to the business
Receiving applications
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Both internal and external candidates typically apply for advertised roles by submitting an application form
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Alternatively candidates are asked to submit a CV with an accompanying cover letter
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Application form |
CV |
Cover letter |
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Selecting the right candidate
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A range of methods may be used to make a choice between job applicants
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Business commonly use a combination of these methods
Responses