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  1. 1-1-the-nature-and-purpose-of-business as
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  2. 1-2-forms-of-business as
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  3. 1-3-the-external-environment as
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  4. 2-1-management-and-leadership as
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  5. 2-2-management-decision-making as
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  6. 2-3-the-role-and-importance-of-stakeholders as
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  7. 3-1-marketing-objectives as
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  8. 3-2-understanding-markets-and-customers as
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  9. 3-3-making-marketing-decisions as
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  10. 3-4-the-marketing-mix as
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  11. 4-1-operational-objectives as
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  12. 4-2-operational-performance as
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  13. 4-3-efficiency-and-productivity as
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  14. 4-4-quality as
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  15. 4-5-inventory-and-supply-chain-management as
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  16. 5-1-financial-objectives as
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  17. 5-2-financial-performance as
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  18. 5-3-sources-of-finance as
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  19. 5-4-cash-flow-and-profit as
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  20. 6-1-human-resource-objectives as
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  21. 6-2-human-resource-performance as
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  22. 6-3-organisational-design as
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  23. 6-4-human-resource-planning as
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  24. 6-5-motivation as
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  25. 6-6-improving-employer-employee-relations as
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Exam code:7131

An introduction to recruitment

  • Recruitment is the process of attracting and identifying potential job candidates who are suitable for a particular role

    • Recruitment activities include job advertising, job fairs, social media outreach and referrals from current employees

    • The goal of recruitment is to create a pool of qualified candidates who can be considered for the role

The position of recruitment in the human resource flow

Purple arrow diagram illustrating the stages human resource plan, recruitment, training and redeployment, arranged sequentially from left to right.
The human resource process
  • Selection is the process of choosing the best candidate

    • Selection activities often involve reviewing curriculum vitaes (CVs) and conducting interviews or assessment tasks

    • The goal of selection is to hire the most suitable candidate for the job

The recruitment and selection process

Recruitment process flowchart showing five hexagonal steps: Define, Source, Advertise, Receive Applications and Selection, with details under each.
The recruitment and selection process is focused on sourcing the best person for a job role

1. Define the role

  • Businesses should determine exactly what is required, and part of that is developing a job description and a person/job specification

    • A job specification outlines the qualifications, skills, experience and personal qualities required from a candidate for a specific job, e.g. problem-solving, good communication, able to code in Java

    • A job description outlines the duties, responsibilities and requirements of a particular job

2. Determine the best source of candidates

  • The business can advertise the role internally, externally or using a combination of both

    • Internal recruitment is the process of hiring employees from within the organisation

      • Internal recruitment can be beneficial as it encourages employee development, builds morale and can save time and money on training

    • External recruitment is the process of hiring employees from outside the organisation

      • External recruitment can bring fresh ideas, experiences and perspectives to the organisation

  • These methods are considered in more detail below

3. Advertise

  • Businesses with a strong social media presence can use these platforms, e.g. Facebook, LinkedIn or TikTok, to advertise cost-effectively

  • Depending on the nature of the business, there may be specialist recruitment portals through which they can advertise — e.g. the Times Educational Supplement (TES) is one of the main publications used to recruit teachers — but these tend to cost more

4. Receive applications

  • The application stage involves collecting information from potential candidates

  • These methods are discussed fully below

  • Someone within the business must be nominated to manage the application process

    • This person (possibly together with others) will draw up a shortlist of candidates from the many applications received

    • The shortlist usually includes three to five candidates who are invited to interview

5. The selection process

  • This process varies significantly between organisations

  • Businesses must decide on the most appropriate method that will help them to identify the best candidate

  • The most commonly used methods are discussed fully below

Internal and external recruitment

  • Businesses often use a combination of internal and external recruitment methods, depending on the nature of the job and the availability of suitable candidates

  • The method chosen will also depend on the organisation’s goals, the level of the position being filled and the industry in which the business operates

Internal recruitment methods

  • Internal recruitment involves the promotion or redeployment of staff to fill a vacant post

  • Vacancies are advertised internally on staff notice boards, in newsletters or via in-house electronic communications

  • Recruiting internally has a range of advantages and disadvantages

Advantages and disadvantages of internal recruitment

Advantages

Disadvantages

  • Internal candidates are already familiar with business culture and processes

    • Can adapt to the role quickly

    • Little need for induction training

  • Can lead to conflict or resentment

    • May affect motivation and working relationships between successful/rejected internal candidates

  • Business has a good understanding of the candidate’s strengths, weaknesses, skills and aptitudes

    • Less risky than employing an external candidate whose abilities are less well-known

  • A further vacancy is created when an employee is promoted/redeployed

    • External recruitment may be necessary to fill vacated job roles

  • Opportunities to progress can be motivating for existing employees

    • Improves loyalty and commitment

  • A limited number of suitable applicants may be available internally

  • Cheaper and quicker to promote or redeploy existing staff rather than recruit externally

  • Missed opportunity to inject new ideas, experience or skills into the business

External recruitment methods

  • If a vacancy cannot be filled internally, it will be necessary to look outside of the business to find suitable candidates

    • New skills, experiences and ideas can be introduced to the business

    • Some methods are expensive, and it can be difficult to target the desired audience

A comparison of external recruitment methods

Method

Explanation

Referrals / personal recommendations

  • Current employees may recommend a suitable candidate for a vacancy

  • Employees may be rewarded if a candidate they recommend is successfully appointed

Online advertising

  • Vacancies can be advertised on a business’s own website or on a specialist recruitment website, such as Glassdoor or CharityJobs.com (opens in a new tab)

  • This method is relatively low-cost with a wide reach

Newspaper advertising

  • Adverts to attract local candidates can be placed in district or regional newspapers

  • High-profile vacancies, such as public sector roles, may be advertised in national newspapers

  • Although relatively expensive, these adverts can be highly targeted

Specialist trade publications

  • Roles are advertised in magazines or newsletters commonly read by professionals in a particular industry

  • Example include fashion industry journal Drapers and education journal the TES

Employment agencies

  • Specialist recruitment agents advertise roles on behalf of the business

  • Some also conduct interviews or other selection activities

  • A recruitment fee is charged when the business appoints a candidate

Headhunting

  • A headhunting agency makes attractive approaches to highly-qualified specialists in a particular industry with desired skills, experience or knowledge

  • A significant fee is payable once a candidate is appointed

Job centres

  • Low-level vacancies can be advertised free of charge in government-funded job centres and, increasingly, online

Careers fairs

  • Events often hosted by universities or industry bodies to promote available opportunities

  • Attract significant numbers of highly-qualified, interested candidates

  • External recruitment overcomes some of the disadvantages of internal recruitment 

  • However, it is often more expensive than internal recruitment

  • There is also a greater degree of uncertainty, as external candidates are unknown to the business

Receiving applications

  • Both internal and external candidates typically apply for advertised roles by submitting an application form

  • Alternatively candidates are asked to submit a CV with an accompanying cover letter

Application form

CV

Cover letter

  • A standardised form designed by the recruiter to collect the same details from each candidate

  • Responses are collected in a consistent format, and comparison is straightforward

  • A large volume of candidates can be narrowed down for interviews

  • A professional document compiled by the applicant

  • Details career experience, key skills and strengths

  • Includes qualifications and character/professional referees

  • Provides contact details for the recruiter to get in touch with the applicant

  • A letter that accompanies the candidate’s application form or CV

  • Gives reasons for submitting an application

  • Draws attention to the applicant’s particular suitability for the role

  • Allows recruiters to sift applications without having to compare detailed application forms/CVs

Selecting the right candidate

  • A range of methods may be used to make a choice between job applicants

  • Business commonly use a combination of these methods

Common selection methods

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