Exam code:7131
Price elasticity of demand
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Price elasticity of demand (PED) measures how responsive demand for a product is to a change in price
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In general,
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when the price for a product increases, demand falls
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when the price for a product decreases, demand rises
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PED answers the question: By how much will demand change?
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Calculation of PED
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PED will always be a negative value due to the inverse relationship between price and quantity
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If the price goes up, the quantity demanded goes down
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If the price goes down, the quantity demanded goes up
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PED can be calculated using the formula
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To calculate a % change, use the formula
Worked Example
The price elasticity of demand for popcorn at the cinema is –0.8. The current price of a box of popcorn is £5.
Using the data, calculate the percentage change in quantity demanded following a £1 increase in the price of a box of popcorn. You are advised to show your work.
[4]
Answer:
Step 1: State the PED formula
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Responses