Business AS AQA – WEILAI Online Academic assistant

课程内容

1-1-the-nature-and-purpose-of-business as 3 主题

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why-businesses-exist as

business-objectives as

the-importance-of-profit as

1-2-forms-of-business as 5 主题

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private-sector-businesses-sole-traders as

private-sector-businesses-companies as

the-public-sector as

non-profit-organisations-and-social-enterprises as

shares-and-shareholders as

1-3-the-external-environment as 5 主题

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competition-and-market-conditions as

household-incomes as

interest-rates as

demographic-factors as

environmental-issues-and-fair-trade as

2-1-management-and-leadership as 3 主题

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managers-versus-leaders as

leadership-styles as

comparing-leadership-styles as

2-2-management-decision-making as 4 主题

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management-and-decision-making as

scientific-decision-making as

decision-trees as

influences-on-decision-making as

2-3-the-role-and-importance-of-stakeholders as 3 主题

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stakeholder-needs as

stakeholder-mapping as

managing-stakeholder-relationships as

3-1-marketing-objectives as 1 主题

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setting-marketing-objectives as

3-2-understanding-markets-and-customers as 5 主题

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the-importance-of-marketing-research as

primary-market-research as

secondary-market-research as

interpreting-marketing-data as

elasticity-of-demand as

3-3-making-marketing-decisions as 2 主题

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segmentation as

targeting-and-positioning as

3-4-the-marketing-mix as 7 主题

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elements-of-the-marketing-mix as

product-decisions as

pricing-decisions as

promotional-decisions as

distribution-decisions as

people-process-and-the-physical-environment as

an-integrated-marketing-mix as

4-1-operational-objectives as 2 主题

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the-value-of-setting-operational-objectives as

setting-operational-objectives as

4-2-operational-performance as 1 主题

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operations-data as

4-3-efficiency-and-productivity as 3 主题

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the-importance-of-capacity-efficiency-and-productivity as

lean-production as

technology-and-efficiency as

4-4-quality as 1 主题

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improving-quality as

4-5-inventory-and-supply-chain-management as 3 主题

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matching-supply-and-demand as

inventory-control as

the-supply-chain as

5-1-financial-objectives as 2 主题

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setting-financial-objectives as

cash-profit-and-types-of-profit as

5-2-financial-performance as 6 主题

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cash-flow-forecasts as

analysing-timings-of-cash-flow as

break-even-analysis as

calculating-break-even as

analysing-profitability as

5-3-sources-of-finance as 3 主题

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the-need-for-finance as

internal-sources-of-finance as

external-sources-of-finance as

5-4-cash-flow-and-profit as 1 主题

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improving-cash-flow-profits-and-profitability as

6-1-human-resource-objectives as 1 主题

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setting-human-resource-objectives as

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