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  1. 1-marketing-and-people

    1-1-meeting-customer-needs
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Using a business plan to obtain finance

  • A business plan is a document produced by the owner at start-up, which provides forecasts of items such as sales, costs and cash flow

  • The main aim of producing a business plan is to reduce the risk associated with starting a new business

  • Producing a business plan forces the owner to think about every aspect of the business before they start, which should reduce the risk of failure

    • It shows potential lenders or investors that the business has done its research 

  • Producing a business plan allows lenders (e.g. banks) and other investors to analyse the plan and make an informed decision about providing a loan

    • Business angels will analyse whether there is an opportunity to increase the value of their investment and make a worthwhile profit

  • Having carried out research to support the plan, the business will be well-informed about the potential problems and the chance of success and can select the most appropriate source of finance based on this information 

  • Most high street banks can provide a detailed template for business owners to complete when applying for finance

Interpreting cash flow forecasts

  • A cash flow forecast is a prediction of the anticipated cash inflows and cash outflows, typically for a six- to twelve-month period

  • A detailed business plan should include a cash flow forecast that allows the business owners to identify the business’s financial needs

Key terminology and an example

  • The net cash flow is calculated by subtracting the total outflows from the total inflows

  • The opening balance is the previous month’s closing balance carried forward

  • The closing balance is calculated by adding the net cash flow to the opening balance

Example of a start-up’s six-month cash flow forecast (£)

 

Jan

Feb

Mar

Apr

May

Jun

Inflows

Cash received from sales

2,600

2,800

3,100

4,600

4,800

5,200

Capital introduced

6,000

0

0

0

0

0

Total inflows

8,600

2,800

3,100

4,600

4,800

5,200

Outflows

Inventory

1,500

850

950

1,300

1,350

1,400

Wages

2,200

2,200

2,200

2,200

2,200

2,200

Utilities

840

840

840

882

882

882

Loan repayments

0

284

284

284

284

284

Miscellaneous

230

240

250

410

260

260

Total outflows

4,770

4,414

4,524

5,076

4,976

5,026

Net cash flow

3,830

(1,614)

(1,424)

(476)

(176)

174

Opening balance

500

4,330

2,716

1,292

816

640

Closing balance

4,330

2,716

1,292

816

640

814

Analysis of the cash flow forecast example

Summary

  • Overall, this cash flow forecast supports an application for the business to borrow £6,000 in January to cover the initial low inflows, significant outflows and negative net cash flow

  • As sales increase from June, inflows are greater than outflows, and the business has positive cash flow

  • Should a loan be approved, the business will not require any short-term sources of finance, such as overdraft facilities

January

  • The cash flow forecast assumes that the bank approves a £6,000 loan in January (capital introduced)

  • The opening balance of £500 has been introduced by the owner

  • The business is expected to achieve sales of £2,600

  • Total inflows are therefore expected to be £8,600 (£2,600 + £6,000)

  • Total outflows are expected to be £4,770

  • The net cash flow is expected to be £3,830 (£8,600 − £4,770)

  • January’s closing balance is expected to be £4,330 (£3,830 + £500)

February

  • The closing balance from January becomes the opening balance for February

  • Sales of £2,800 are expected to be the business’s total inflows 

  • Total outflows are expected to be £4,414 

  • The net cash flow is expected to be −£1,614 (£2,800 – £4,414) 

  • The closing balance is expected to be £2,716 (−£1,614 + £4,430) 

March

  • The closing balance from February becomes the opening balance for March

  • The business expects to achieve sales of £3,100 as its total inflows 

  • Total outflows are expected to be £4,524

  • The net cash flow is expected to be −£1,424 (£3,100 − £4,524) 

  • The closing balance is expected to be £1,292 (−£1,424 + £2,716) 

 April

  • The closing balance from March becomes the opening balance for April

  • Sales of £4,600 are expected to be the business’s total inflows 

  • Total outflows are expected to be £5,076

  • The net cash flow is expected to be −£476 (£4,600 − £5,076) 

  • The closing balance is expected to be £816 (−£476 + £1,292) 

May

  • The closing balance from April becomes the opening balance for May

  • The business expects to achieve sales of £4,800 as its total inflows 

  • Total outflows are expected to be £4,976

  • The net cash flow is expected to be −£176 (£4,800 − £4,976) 

  • The closing balance is expected to be £640 (−£176 + £816) 

June

  • The closing balance from May becomes the opening balance for June

  • Sales of £5,200 are expected to be the business’s total inflows 

  • Total outflows are expected to be £5,026

  • The net cash flow is expected to be £174 (£5,200 − £5,026) 

  • The closing balance is expected to be £814 (£174 + £640) 

Worked Example

Here is a simple three-month cash flow forecast for a small seaside café.

 

March

April 

May

Inflows

Sales

46,000

54,000

61,000

Outflows

Inventory

13,000

13,000

13,000

Wages

28,000

28,000

28,000

Miscellaneous

3,500

4,000

4,000

Total outflows

44,500

45,000

45,000

Net cash flow

1,500

9,000

16,000

Opening balance

4,000

5,500

14,500

Closing balance

5,500

14,500

30,500

The café owner thinks that good weather will increase the volume of customers and decides to appoint another full-time assistant in March. As a result, wages increase to an expected £31,000 per month.

Calculate the closing balances in the cash flow forecast resulting from the changes above [4]

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March

April

May

Inflows

Sales

46,000

54,000

61,000

Outflows

Inventory

13,000

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