Business_A-level_Aqa – WEILAI Online Academic assistant

Exam code:7132

课程内容

1-1-the-nature-and-purpose-of-business 3 主题

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why-businesses-exist

business-objectives

the-importance-of-profit

1-2-forms-of-business 5 主题

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private-sector-businesses-sole-traders

private-sector-businesses-companies

the-public-sector

non-profit-organisations-and-social-enterprises

shares-and-shareholders

1-3-the-external-environment 5 主题

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competition-and-market-conditions

household-incomes

demographic-factors

environmental-issues-and-fair-trade

2-1-management-and-leadership 3 主题

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managers-versus-leaders

leadership-styles

comparing-leadership-styles

2-2-management-decision-making 4 主题

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management-and-decision-making

scientific-decision-making

influences-on-decision-making

2-3-the-role-and-importance-of-stakeholders 3 主题

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stakeholder-needs

stakeholder-mapping

managing-stakeholder-relationships

3-1-marketing-objectives 1 主题

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setting-marketing-objectives

3-2-understanding-markets-and-customers 5 主题

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the-importance-of-marketing-research

primary-marketing-research

secondary-marketing-research

interpreting-marketing-data

elasticity-of-demand

3-3-making-marketing-decisions 2 主题

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targeting-and-positioning

3-4-the-marketing-mix 7 主题

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elements-of-the-marketing-mix

product-decisions

pricing-decisions

promotional-decisions

distribution-decisions

people-process-and-the-physical-environment

an-integrated-marketing-mix

4-1-operational-objectives 2 主题

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the-value-of-setting-operational-objectives

setting-operational-objectives

4-2-operational-performance 1 主题

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operations-data

4-3-efficiency-and-productivity 3 主题

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the-importance-of-capacity-efficiency-and-productivity

lean-production

technology-and-efficiency

4-4-quality 1 主题

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improving-quality

4-5-inventory-and-supply-chain-management 3 主题

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matching-supply-and-demand

inventory-control

the-supply-chain

5-1-financial-objectives 2 主题

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setting-financial-objectives

cash-profit-and-types-of-profit

5-2-financial-performance 6 主题

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cash-flow-forecasts

analysing-timings-of-cash-flow

break-even-analysis

calculating-break-even

analysing-profitability

5-3-sources-of-finance 3 主题

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the-need-for-finance

internal-sources-of-finance

external-sources-of-finance

5-4-cash-flow-and-profit 1 主题

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improving-cash-flow-profits-and-profitability

6-1-human-resource-objectives 1 主题

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setting-human-resource-objectives

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